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Vaccinating Indian Country

Today Kanati Strategies launched a toolkit designed to facilitate the distribution of COVID-19 vaccine information to American Indians / Alaskan Natives (AI/AN). The public health communication project, called Vaccinating Indian Country, is specifically designed to educate and inform tribal citizens through collaboration with their tribes and Native communities.

“Because American Indians and Alaskan Natives are suffering disproportionately from COVID-19, tribes need access to clear and concise vaccination information that is also culturally sensitive,” said Heather Griffin, partner of Kanati Strategies and Cherokee Nation citizen. “This project enables tribal leaders to communicate key information and build trust with their citizens through individualized information and co-branded materials. The ultimate goal is to protect Indian Country, especially our elders and native speakers.”

Kanati, a comprehensive communications firm with a focus on tribal affairs and healthcare communications, partnered with creative firm, AcrobatAnt, to develop a central resource for tribes to launch tribally branded COVID-19 communications programs and promotional products.

Following Centers for Disease Control and Prevention, Indian Health Service and tribal guidance, the toolkit offers customized communications materials such as social media content, vaccination press releases, FAQs, citizen and employee outreach as well as co-branded collateral, including vaccination event flyers, handouts and Native-focused promotional items such as “I got vaccinated” pens, stickers and t-shirts. Participating tribes may access their customized materials and promotional items at nativecovidresponse.com.

"We believe there is a unique opportunity to partner with tribes to communicate a message relevant to their citizens,” said Cheena Pazzo, Kanati Strategies partner. “We have diverse experience in working with tribes and understand the importance of helping AI/AN citizens access the information to become vaccinated, ultimately helping reduce unjust health disparities.”

As a women and Native-owned firm, Kanati is committed to serving Native American tribes across the United States. The firm represents some of the largest federally recognized tribes in diverse capacities, from assisting with communications, policy development, community relations and government relations, to helping businesses build relationships with tribes. The firm works with tribes such as the Muscogee (Creek Nation), Choctaw Nation of Oklahoma, Kalispel Tribe of Indians, Absentee Shawnee Tribe, and the Oklahoma Tribal Finance Consortium. Kanati also serves clients in healthcare, municipal government, retail and manufacturing.

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